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Importance of Landing Pages

Creating a Landing page, is the one the you can do today to to dramatically improve your business’ marketing ROI.  Having at least a few landing pages on your website gives you a tremendous advantage in terms of converting website traffic into potential clients.

When you first start learning about digital marketing, you’ll probably come across a whole new lexicon and set of concepts. One of the most extensively used concepts in digital marketing is landing pages.

What is a Landing Pages?

A landing page is a webpage that exists apart from your main website. It has a sole purpose of convincing visitors to do one specific action. The user ‘lands’ on it after clicking through from an email, ad, or marketing promotion and it is very often a follow up to what you have offered and communicated, taking the visitor to the next step towards becoming a customer.  

Landing pages offer high conversion rates as compared to a regular webpage on your website, as they receive highly targeted traffic from social media campaign ads, emails, and other digital locations. Landing pages are also sometimes referred to as destination pages or lead-capturing pages.

Why is it important to have a Landing Page?

A landing page is an excellent approach to increase visitors, boost SEO, and establish your brand. Landing pages are used by 68 percent of B2B companies to generate leads for subsequent conversion. 44 percent of these clicks go to home pages, which is not a good strategy.Customers are directed to a specific product, service, or offer via landing pages, which push them to take action. This is the opportunity to create conversions and build your customer base.

Landing pages are used in digital marketing to guide leads toward conversion by strategically placing call to action components including links, forms, buttons, and other website elements. Because a landing page is typically one of the first points of contact between a user and a business, marketers frequently optimise it to increase the odds of conversion.

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal. ​​It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Elements of a Landing Page

While designing your landing page you should keep in mind that the page allow users to identify the brand and what services they offer.A strong landing page is a valuable asset that can be adapted to your brand’s goals and marketing requirements. Sorditcon is a marketing consulting company that will help in designing your landing page according to the following elements.


Use the proposition in the headline to gain attention and encourage the user to read the supporting copy. Use all best practices of writing a great headline and persuasion copywriting.


CTA (Call to action), probably the most important part of your page. Make your CTA button obvious and stand out. Include a CTA above the fold and repeat at the bottom of the page.


Do not sell features, sell benefits. The user doesn’t care if the product is green or red. The user cares about how it will make them feel.

Social proof

Trust is built by word of mouth and social approval, and this will sell more products and services than any other method. People dislike taking chances. Seeing that others have had a great experience lends legitimacy to the product and gives them confidence that it will suit their needs.

Types of Landing Pages

Lead Generation Landing Page

By simultaneously presenting a request and a reward to the visitor, these pages are very often used in the middle of the sales funnel when the customer is on the verge of either converting or walking away.

Click-Through Landing Page

Click-through landing pages do not require a form to fill but rather act as a simple middleman between the advertisement and the page it is supposed to direct the visitor to.

Sales Page

A sales page is designed to convince people to buy, which requires a touch of delicacy and a complete understanding of your customers’ needs and their position in the sales journey. It needs to contain a detailed pitch that clearly demonstrates the value proposition.

Squeeze Page

These landing pages are also used to collect data but their only goal is to gather email addresses to add potential leads to a general mailing list.

Why aren’t all businesses adopting landing pages if they’re so important? It is a common misperception that they are difficult to develop and maintain. Fortunately, this isn’t the case. It’s less about flashiness and more about getting the customer what they want from a landing page. Sorditcon Private Limited is a marketing consultancy organisation that can help you not only create a landing pages but also maintaining them

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