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“How Instagram technology works?”

Today, Sorditcon – Digital Consulting firm is releasing the series of blog posts. This series will explain how Instagram’s technology works and how it affects users’ experiences on the platform.

 “How does Instagram pick what comes up for me first?” “Why do some of my posts get more views than others?” and “How does Instagram decide what to show me in Explore?” are some of the concerns addressed in this initial post.

You know what! Each section of the app – Feed, Explore, and Reels – has its own algorithm that is adapted to how users interact with it. In Stories, people tend to look for their closest friends, while in Explore, they want to discover something completely new. Based on how people use the app, we rank things differently in different portions of the app.

What is the procedure for using Instagram?


Instagram was created with mobile devices in mind. As a result, you need to download the Instagram app for iPhone or Android to create an account. After you’ve downloaded the app, you can quickly log in using your Facebook account. You can modify your profile image and edit your information after signing up, which includes a 150-character synopsis and the possibility to link a website.

By default, all Instagram accounts are public, but they can be turned private.


When you open and load Instagram, you’ll be sent to your news feed. News Feed is full of photographs and videos from individuals you’ve chosen to follow on the platform. A menu bar runs the length of the app, while the top right (on iOS) has your inbox, which houses direct messages, as well as a quick connection to IGTV, Instagram’s independent service for longer-form videos.

  • Home, Search/Discovery, Camera/Upload, Activity, and Profile are the five tabs on the bottom navigation bar.
  • You’ll be sent to the news stream when you click on Home.
  • You may use Search/Discovery to find people and discover trending photos or other accounts that you might be interested in.
  • You’ll go to Camera/Upload to upload photographs and videos (as well as edit them).
  • Activity functions similarly to a notification center.
  • Profile is where you can view, change, and play with your profile’s settings (found in the upper right-hand corner). Following Facebook friends, privatizing your account, reading posts you’ve liked, and other options are available in Settings.


There are three major ways of engaging with other users on Instagram: You can like their photographs or videos by double-tapping them; you can leave a remark by pressing the chat-bubble icon below their photos, and you can direct message them by pressing the chat-bubble icon below their photos. (Tap the arrow icon next to the chat bubble icon to send a direct message to someone.) You can also add and utilize hashtags across Instagram, as well as tag individuals in photos, reply to comments with tags, and add and use hashtags.


Go to the Camera tab and select Gallery (or Library), Photo, or Video at the bottom to publish a photo or video. Selecting Gallery allows you to post photos from your camera roll, whilst Photo and Video allows you to take a photo or record directly from the Instagram app.

When taking a picture, two icons will appear above the primary circular capture button. The left-hand symbol toggles between the front and rear cameras, while the right-hand icon activates the flash. You may also use your finger to tap on the image being shot to focus on a specific area.

Filter and Edit are the two options underneath the filter tray. Flicking to Edit allows you to fine-tune your image by modifying the structure, saturation, color, and fading, among other things. By tapping the centralized icon above the image you’re editing, you may also change a unique effect called Lux.

When you’re finished editing, go to the top-right corner of the Filters screen and hit the next button.


By toggling between the two options at the top of your screen after pressing next on the top-right of the Filters screen, you’ll be sent to a screen where you may share your photo or video with either all followers or a direct follower. You can add subtitles, tag people, and tag your location on this screen, as well as choosing whether to publish your post on other social media platforms.

Instagram interacts with Facebook, Twitter, Tumblr, and Flickr, allowing you to post across most prominent social media platforms by simply turning them on or off.


Instagram’s Stories feature is described as allowing you to “share all of your day’s moments, not just the ones you choose to keep on your profile.” The function essentially allows you to post many photographs and videos in a “slideshow style,” which is a reel, like Snapchat. These photographs and movies, of course, will vanish.

You may also see other people’s Stories by looking at the top of your news feed on the Home Page or below the search field on the Search/Discovery screen for their most recent changes. The Instagram Help Center has several step-by-step guides that will walk you through finding and posting Stories. Here’s when Pocket-explanatory lint’s function comes in handy.

Stay tuned for our next blog post to know some tips & tricks of Instagram!

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